Asit Kumarr Modi
Asit Kumarr Modi also known as Asit Modi, is an
Indian TV producer, director and founder of
Neela Tele Films Private Limited.He is known for producing serials like
Taarak Mehta Ka Ooltah Chashmah, SAB Khelo SAB Jeeto!
Wah! Wah! Kya Baat Hai!,
Krishnaben Khakhrawala,
Pyaar Mein Twist (TV series), Meri Biwi Wonderful, Yeh Duniya Hai Rangeen
and Hum Sab Ek Hain. Modi and his team of Taarak Mehta Ka Ooltah Chashmah were among the first nine citizens of
India to be nominated by the Indian Prime Minister
Narendra Modi to promote his Clean India Campaign.
Education
Modi completed his schooling from Sardar Vallabhbhai Patel School,
Mumbai
in 1982. He studied for a Bachelors' degree in Commerce from Shri
Chinai College of Commerce & Economics Mumbai from 1983 to 1987
.
Career
Modi began his career in theatre as an actor, technician and
assistant Director. He was a lighting designer for Gujarati professional
stage shows and handled the production and creative department of
various serials in regional languages. He executed shows on Gujarati
Television with literature personalities as well. Modi handled
production, creative and marketing for the serial
Rajni (1995–96); marketing for a Marathi serial
Kondmara for DD Marathi (1996–97) and did marketing and executive production for
Kabhi Yeh Kabhi Woh, a sitcom for DD II. He has also produced and marketed the
Gujarati serials
Miyan Fuski, a comedy serial in Gujarati based on chaeactets created by
Jivram Joshi;
Parinam, a suspense thriller for DD Mumbai and Ahmedabad, and
Aahwan, a family drama.
Modi founded a television production company
Neela Tele Films Private Limited in 1995, starting with the show
Hum Sab Ek Hain, followed by shows in other genres including comedy, drama, poetry series and reality game shows.
The Hindi sitcom
Taarak Mehta Ka Ooltah Chashmah (on-air
SAB TV) is based on Gujarati humorist
Taarak Mehta's weekly column “Duniya Ne Undha Chashma” published in the Gujarati magazine
Chitralekha.
He modified the show's story for a present-day audience. The show has
been running for over 7 years and completed 1900 episodes as on 28th
March 2016.
TMKOC
Nabin
Awards and recognition